TikTok has redefined what it means to be a content consumer and producer today. With nearly 2 billion users worldwide spending more time on TikTok than other social media apps, the platform has earned the ‘social media giant’ moniker.
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The land of never-ending dance battles, viral challenges, and lip dubbing is now harnessing artificial intelligence to turbocharge the platform. Let’s break down TikTok’s latest suite of AI tools and what it means for its users.
Introducing Symphony, TikTok’s Creative AI Suite
Since generative AI has made it its life’s mission to completely overhaul the content creation process, social media platforms have refused to take it lying down.
From Facebook’s suite of AI tools for advertisers, to Instagram’s AI image creation and editing tools, Snapchat’s conversational AI, and even X’s Grok, a ‘humorous AI search assistant,’ everyone is taking their piece of the pie.
And TikTok is not one to be left behind. This June, Tiktok announced in a blog post the launch of Symphony, , the platform’s new suite of creative solutions powered by generative AI.
Symphony is made up of four pillars: Symphony Assistant, Symphony Creative Studio, Symphony Avatars, and Ad Manager.
1. Symphony Assistant
What started as TikTok’s Creative Assistant, designed to help users find inspiration, discover trends and accompany them throughout their creative process, has now evolved into Symphony Assistant.
It performs the same functions Creative Assistant does, but at an even greater scale.
If there’s one thing TikTok isn’t lacking, it’s repositories of creative data — and this is just the thing its AI assistant needs to meet wide-ranging creative needs.
How to use Symphony Assistant
- Step is to visit TikTok Creative Center through the website and not the TikTok app. You can log in using either your TikTok account’s login information or simply create a free Creative Center account.
- Once logged in, look to the top right-hand corner of the landing page, right next to the login icon and you’ll find the Symphony Assistant.
- Now, you can send your queries ranging from TikTok insights, writing ad scripts, brainstorming ideas and so much more.
See my sample query and the response below.
Query: I am a content marketer struggling to go viral on TikTok. What kind of content can I make in a month to get me to my first 500 followers?
It gives a long list of content ideas sufficient for a content marketer truly trying to grow on TikTok. Not just ideas too, but also what trends it would fit nicely with, the best hashtags for each post and even a unique selling point for each idea.
You might be thinking, “This looks like something ChatGPT could produce.” That’s true until you get to the most interesting part:video references. And it doesn’t just put a link there that redirects you to the video on the TikTok app.
Instead, videos from real creators related to your query are seamlessly embedded into the response. This integration allows you to view and interact with the content directly within the platform, making the experience more immersive and practical. Potential game-changer.
2. Symphony Creative Studio
Short, engaging videos are the core of TikTok’s value proposition.
While the end product can be just one minute, these videos often take creators anywhere from 30 minutes to hours to film, edit, and publish.
The Symphony Creative Studio is designed to speed up the production process of video content like product videos, avatar narrations and dubbed translations, with a generative AI feature that creates ready-to-use videos for ad campaigns.
How to use Symphony Creative Studio
To test this tool, I created a business account for a pretend shirt retailing business for men called Sammy’s Tees.
- Visit the Symphony Creative Studio website and create a profile for your business through a TikTok One account.
- Now that you have access, import details about your business through your website URL, or do it manually.
- Details required include the name of your product or service, brand, price, a description of what you’re selling and media assets you would like in the video.
- Choose from custom video previews generated by The Creative Studio.
- Edit the video you choose using the three available video options — avatar narrations, product videos or dubbed translations. (Alternatively, you could simply choose one of the video options and make all the decisions from scratch.)
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